Final Strategy Plan Essay Example | Topics and Well Written Essays - 1000 words

Final Strategy Plan - Essay Example A company pursues differentiation and low-cost under this strategy. Wal-Mart Stores Inc. also known as Walmart since 2008, is a US based multinational retail corporation operating a chain of large discount department stores and warehouse stores. According to Forbes Global 2000, it is the 18th largest corporation of the world and the largest corporation by revenue. The major control of the company is in the hands of the Walton family owing 48% stake in the company (Worstall, 2011). Walmart holds a dominant position in the brick-mortar based retail stores. However, realizing the importance and expansion of online selling, Walmart began its online store back in 2000. Initially, it was assumed that being the retail giant it is, it would soon become an online retail giant as well. Walmart could not be as successful in online selling as it has been with its offline stores. According to company analysts, they thought that the online consumer base is particularly different from the conventio nal Walmart shoppers. Hence, the company needed a new strategy where it could create a differential advantage while keeping the costs at a minimum. 6 Paths Framework Industry – Most companies operate under the assumption that they are in a particular industry having its own norms and ways, which limits their expansion. Walmart belongs to the retail store business; the company sells products belonging to various categories. Walmart online can look itself as being in the business of selling all kinds of products online. It needs to look at itself as an online business having a strong brick-and-mortar business for support. Look across strategic group – Walmart online needs to compete not only with giant online retailers such as Ebay, Amazon.com, it also needs to compete with other smaller online retailers selling specific products. Walmart online needs to become the best online retailer in every category of product. Look across complementary services and offering – A seller needs to take into account the things needed to finish the purchase. For example, while buying online, a consumer would need a credit or a debit card to make the purchase. Walmart can form alliances with banks providing specific services and offers to its customers so that they can take advantage while using Walmart online. They also need to have better delivery and reduce shipment times. Look across functional/Emotional Appeal to buyers – Walmart online needs to create a connect with its offline customers and persuade them to shop online while bringing in new customers as well. Look across time – Walmart online should be able to foresee trends and proactively design strategies. In this regard, a major emerging trend would be online shopping. More and more consumers are shifting from offline to online shopping. Hence, Walmart needs to strengthen its online business to retain its existing customers and cater to new ones (Berg, 2011). Becoming an i-business Wal mart has struggled as an online retailer and although, initially it did not matter but in a time when low income households are moving towards ecommerce, Walmart needs to strengthen Walmart online. The biggest differential edge that Walmart had was that it had the lowest price on broadest assortment of goods. They need to transform this advantage online. The steps they can take in this regard: Home delivery of fresh groceries Integration of social media and mobile apps along with

Animation Film Studies Essay Example | Topics and Well Written Essays - 2000 words

Animation Film Studies - Essay Example This narration helps to understand the ordinary world in an interceptive manner with the perception of the narrator. Narration is different in different media. The narration in Cinema is different from that of in books, history and psychology. This is due to the motion picture it involves during narration. As the motion picture is absent in books and psychology, the narration need to be a little bit dramatic to make a mark on the mind of the viewer. This is not the case with books, where the standard of the narration is crucial to determine the standard of the effect on the mind of the reader. Due to this the narration in film will help the viewer to see all the world's stories within a single structure framed by combined effort of script, director and other production team. According to Roland Barthes, the extracting from each tale its model, then out of these models making great narrative structure by reapplying is exhausting and undesirable. While stating this he is opposing indiv idual models for different tales that diversify the cinema narration. This statement supports the narration of world's stories under a single structure like ascetics see the whole landscape in a single bean. There are enough doubts about the validity of the statement when the tales of different cultures and different environments are considered. Do single structure for cinema narration holds good for different tales of different environments and cultures. This statement is made While Roland Barthes talks bout reality. When we consider same reality, according to Robin Wood, Metz is being insufficiently concrete and too concerned about abstract proposals. This abstractness, according to the view of Robin wood, will decrease the standard of reality. The naturality in narration of certain films and singularity in the body of the text made number of critics like robin wood to criticise the works of Christian Metz. They term the works as exploitation of filmic analysis. The abstract theor ies of Metz are opposite to cohesion and structure of the film while considering the film as representation or as a world. While making these comments or criticism, there is no reference about reality. Affecting the reality is affecting the truth. The truth of film cannot be expressed through Metz's system of narration as they are being more abstract. So according to critics of Metz, too much abstractness may affect truth or reality in terms of ordinary understanding. In this case, there should be different structures to different types of stories that give completely different conclusions. The film may appear in the form of obsession and desire if the narration is too abstract. One cannot tally obsession or desire with truth as the desire will be truth if it is fulfilled. So the desires cannot be expressed in narration of cinema Do they effect the reality of the narration involved These are the questions to be answered while considering or criticising the abstractness of Metz and h is theories. This type of criticism is due to the virulence with which Metz has been criticised is not due to lack of importance to structure of narration in the film but the abstract nature and too much organics he opposed. The opposing of organics or naturality is due to the emphasis on abstractness and he may not directly opposed the reality or naturality but the abstract sounding of his theories might have affected the